Even in our Frenzied Industry, Shakespeare’s Voice Shines Through

Noreen D. BeamanNoreen D. Beaman, Chief Executive Officer, Brinker Capital

If you’re like me, then you have spent the last few weeks forcing helping your high schooler with his or her summer reading. In doing so, I came across a Shakespeare quote I haven’t seen in a few years, yet seemed apropos to the current climate of our industry—“Cry ‘Havoc!’ and let slip the dogs of war.” (Bonus points if you can name the play this quote is from).

The phrase itself characterizes victorious soldiers seeking spoils from a fallen foe. While poignant, advisors in the throes of the Curian aftermath are feeling like they are on the wrong side of the leash!

At Brinker Capital, I felt the foremost action our team needed to take was to be available to support financial advisors and their clients. Not to hit them over the head with how great we are, but to talk with them and understand how Curian’s offering benefited them and the goals of their clients.  We knew Curian had an impactful offering and sales culture, but we wanted to dig deeper. Our recent hire of Greg Verfaillie confirmed what we already believe at Brinker Capital.  As he expressed in his interview in RIABiz, “In the conversations I’ve been having with advisors, it’s clear this decision is not going to be made on product or platform; it’s about the relationship.”

Greg has given us insight into what attracted advisors to his former firm, the type of support that they found meaningful and what partnership means to them.  This has guided us in effectively providing the right portfolio alternative, strategically communicating so advisors can convey the right message to their clients, and most importantly, being respectful of the process they are engaging in when seeking a successor firm for their clients’ assets.

With our 28-year history and our dedication to understanding the needs of advisors, we are ready to help provide solid support and smooth transitions throughout this frenzied process. After all, as our aforementioned poet once said, “Experience is the teacher of all things.”

The views expressed are those of Brinker Capital and are for informational purposes only. Brinker Capital, Inc., a Registered Investment Advisor.

Tech Talk: Disrupting the Industry

Brendan McConnellBrendan McConnell, Chief Operating Officer

Over the last two years we have seen a tremendous amount of change driven by technology in the financial services industry—an industry that has gone from lagging around technology innovation to one that is very much at the forefront. With change comes disruption, and we are beginning to witness a tremendous amount as wealth management firms adjust to offer technology-driven investor experiences.

One recent disruption that has seemingly dominated headlines is that of the online digital advice firms, perhaps more widely known as the “robo advisor.” In most cases, these platforms provide a lower-cost, time-saving alternative for the average investor complete with a more frictionless experience through the use of technology. These firms have set a new baseline around portfolio management, and traditional advisory firms are reacting.

Charles Schwab, Fidelity and Vanguard are three major institutions now offering, or planning to offer, their own digital wealth platforms. They are making a conscious and deliberate investment to deliver this type of technology to the segment of investors who would prefer less human interaction and faster execution of transactions. These platforms also allow the financial advisor to bring additional scale to their own practices.

At Brinker Capital, we hear concerns from financial advisors on how this new class of investment management is impacting the industry and, more importantly, how it’s impacting them. Suffice it to say that the real impact on the rise of technology in the industry will ultimately be a positive impact for advisors and investors. These new technology innovations are making their way into the hands of financial advisors to in turn offer to their clients. This will lead to a more efficient and productive advisor with the ability to serve a broader audience of consumers looking for financial planning and advice. The future-ready advisor will be one that can offer comprehensive financial planning while maximizing the technology available in the industry.

Technology is changing the way consumers view financial advisors. The services that consumers value most from advisors has certainly started to shift. This has upended the advisor value stack. At a recent Fidelity Investment conference, Sanjiv Mirchandani, President at Fidelity National Financial Clearing and Custody, outlined Fidelity’s vision of the future advisor (images below) with a simple and easy-to-understand visual of the current advisor value stack.

The traditional financial advisor value stack:

Advisor_Value_Stack_Traditional

Source: Sanjiv Mirchandani, Fidelity

Now, technology and investor preference has upended and squeezed the top-end of the value stack:

Advisor_Value_Stack

Source: Sanjiv Mirchandani, Fidelity

What Fidelity is identifying here is that investors are putting greater importance on financial planning and behavioral management when selecting a financial advisor. This is the opportunity for a financial advisor to demonstrate their value and justify their fee over the digital advice offering. Fees are less of a concern with advisors who are following this new value model. The new future-ready architecture is one that supports goal-based financial planning and a digital experience. Advisors who focus on these values seem better positioned to succeed in this evolving landscape. Advisors should focus less on the portfolio management, outsourcing these duties, and more on a planning centric client relationship maximized by technology.

The views expressed are those of Brinker Capital and are for informational purposes only. Brinker Capital, Inc., a Registered Investment Advisor.

Brinker Capital Crystal Strategies Suite Wins Advisory Solutions Product of the Year

BeamanNoreen Beaman, Chief Executive Officer, Brinker Capital

It is with great pleasure that I am able to announce that our Crystal Strategies Suite of absolute return portfolios has been awarded the Money Management Institute’s Advisory Solutions Product of the Year!

The Money Management Institute (MMI) is the national organization for the advisory solutions industry.  They represent portfolio manager firms and sponsors of investment consulting programs. MMI serves as the leading forum for the industry’s leaders to address common concerns, discuss industry issues, and ultimately, work together to better serve investors.

MMI Award WinnerAt Brinker Capital, our goal is to provide financial advisors with innovative products and solutions so that they can best serve their clients. With this award, I am proud to see that we are getting it right.

Please click here for the official press release